Why Most People Bomb Their Intros (And How to Finally Get It Right)
Still here? Good. Because this isn’t just another post about communication tips you’ll forget tomorrow. This is about why most introductions fall flat—fast—and what to…
Re/Think Zone
Sharp Lessons From The Room
Most of these ideas aren't mine. The connections are.
Think of me as your filter. Thousands of business books. Millions of articles. Endless podcast episodes.
I collect the ideas worth keeping. I test them. I sharpen them. I connect them. I strip away the BS.
Then I give them back in plain English.
One useful idea every two weeks. Enough to help you see what you couldn't see before.
Pull on any thread. See where it takes you....
The 10 Questions That Make Your Copy Cut Deep
You can’t sell to someone you don’t know. That’s why most sales copy flops. It’s vague. It’s soft. It’s blah. It talks to “everyone” and hits no one. Before you type a…
Ignore The Monkey And Keep Your WTF List
You walk into a new job, full of ideas, ready to shake things up. Day one, you spot a weird rule. Maybe it’s a stupid process. Maybe it’s a ritual everyone follows but…
Your Website Is Tapping a Song No One Hears
Try this. Think of a famous melody. Now tap the rhythm to it on a table. Take “Happy Birthday” as an example. Now, what do you think the odds are that one of your…
Read This Before You Hire Your Next “Superstar” (And Regret It)
In sports talk, "floors" and "ceilings" define potential. A player’s floor is their worst day—the lowest level they’ll ever sink to. Their ceiling is their best…
Your Best Contribution To A Meeting Might Be To Leave
Here’s the truth—most meetings are just corporate theatre. A parade of PowerPoints. A symphony of buzzwords. A test of how long you can fake interest without your soul…
Being Wrong Isn’t The Problem, Refusing To Change Your Mind Is
In 1974, Stephen Hawking bet Kip Thorne a subscription to Penthouse magazine that a bright object in Cygnus wasn’t a black hole. Sixteen years later, Thorne proved it…
It’s Not How Much Time You Have—It's What You Make Of It
White. Everywhere. A howling, endless void that swallowed the world whole. The summit was so close—too close. On 23 May 2014, three climbers stood frozen 400 meters…
The Two Jobs You’ve Been Hired For
I don’t have a company, but if I did, this letter would be part of our onboarding process. Let’s call it a dream manifesto for a place where work feels meaningful, and…
Life’s Too Short To Waste On Asshole Avenue
Imagine walking into work and instantly feeling a knot in your stomach. Not because of the workload, but because of that colleague. You know the one—the one who can…
If you’re still selling sawdust, you’re missing the point
Your day is a mess. A blur of back-to-back Zoom calls, 99 unopened emails, 12 frantic texts from the kids and a quick scroll on Insta to catch your breath. Chaos…
Waiting Around Gets You Nowhere
"Sua sponte"—you’ll hear it with the U.S. Army Rangers and their motto, "Rangers Lead the Way." It means "Of Your Own Accord," but it’s not just words—it’s a mindset. A…