What is Velcro?
It's a masterpiece of randomness.
Lots of hooks on one side going in lots of random directions.
Lots of loops on the other side going in lots of random directions.
When a hook meets a loop, magic happens.
They connect.
And it's not by chance; it's by design.
The randomness, far from being a quirk, is what gives Velcro its stickiness.
Now, let's talk creativity.
Creativity is the art of weaving unexpected connections between two seemingly unrelated things.
Sound familiar?
That's because creativity and Velcro are cut from the same cloth.
Just like Velcro, which thrives on the unexpected connections between its hooks and loops, our ideas can flourish when we break free from the routine and embrace diversity.
Consider your daily diet of information.
Consuming the same old content?
It's like wandering through a library with shelves stocked with a single genre—no mix, no surprises, no unique loops.
Listening to the same old tunes?
It’s like having a wardrobe with just one outfit—no diverse loops, no flair.
And hanging out with the same crew, sipping the same old tea?
That's limited variety and limited loops.
As Vonnegut put it, the more diverse your hooks, the more unique loops you'll snag.
Seek out new experiences, fresh perspectives, and novel ideas.
Expand your network on LinkedIn beyond the confines of your industry bubble.
Join forces with unlikely allies to form what Pixar calls The Braintrust.
Dive into new hobbies, explore unconventional dining spots, and venture off the beaten path.
By broadening your horizons and exposing yourself to a variety of influences, you'll enrich your creative arsenal with an abundance of hooks and loops.
So, dare to think differently, do differently, and watch your ideas stick like Velcro in a world drowning in sameness.
PS. Do you struggle to set yourself apart from your competitors? Does your tone of voice lack a little personality? Either way, get in touch and I’ll help you become remarkable. Or get more communication advice that doesn't suck here.
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