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Think Before You Speak: 4 Questions You Need To Ask Yourself

Updated: Jun 5

In my work with execs, entrepreneurs, or politicians, I see the same thing. 

Communication problems. 

All the time.

Too much talk, not enough, too stiff, too chatty…you name it.

With our words comes great responsibility. 

Every time we speak, we’re either adding value or taking up space.

If you’re just taking up space, you’re in trouble. 

You’re not contributing. 

Not building connections.

Not lifting others up. 

See, everyone talks, but not everyone communicates well.


“People would rather do business with a person they like and trust rather than someone they don't, even if that person is offering a better product at a lower price” - Daniel Kahneman

So, why are some people great communicators and others not?

The secret?

It’s all in how you’re perceived.

It boils down to this.

Are you likeable?

Is your message likeable?

To make your message more likeable, learn from an unexpected place—what Buddhists call Right Speech.

Right Speech brings peace and happiness to you and others.

It’s all about being thoughtful with your words.

There are four principles of Right Speech:


Tell the truth.

Don't exaggerate.

Don't gossip.

Use helpful language.


Now, here are four questions to test your words. 

If you can answer yes to all, your message is solid and likely in line with the Right Speech.

This works for everyone—you, me and especially business owners, politicians, or journalists.

These folks have a chance to make a huge Difference (capital "D") on a scale that most of us will never touch.


Is what I’m saying true?

Is what I’m saying kind?

Is what I’m saying helpful?

Is it the right time?


Before you say what you have to say, pause and ask yourself these four questions.

Your words will resonate more.

They’ll build trust and goodwill. 

This approach helps you craft messages that are conscious, concise, and clear.

Master the 3Cs and become the communicator.



PS. Do you struggle to set yourself apart from your competitors? Does your tone of voice lack a little personality? Either way, get in touch and I’ll help you become remarkable. Or get more communication advice that doesn't suck here.

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