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Find Your Unique Flavour And Own It

Imagine you're in the kitchen, armed with all the baking essentials: flour, sugar, and a killer cupcake recipe.

The first time you give it a shot, it's like stepping into the unknown. 

You follow the recipe down to the last teaspoon, crossing your fingers for a sweet outcome. 

And hey, they might not be Insta-worthy, but they turn out pretty damn decent.

Next time, you're feeling a bit more like a baking pro. 

Following the recipe with precision, you whip up those cupcakes with a bit more confidence, and voila, they turn out even better.

Now, here's where it gets spicy. 

Round three. 

It's time to shake things up a bit. 

Throw in a pinch of risk, and a dash of creativity — tweak the recipe and see what happens. 

And guess what? 

Sometimes it's a win, sometimes not so much. 

But if, after a mishap, you shrug it off and say, "Alright, back to the drawing board," you're onto something big. 

You understand failure isn't fatal.

To whip up the perfect batch, you've gotta be willing to embrace the messiness, the imperfections, and yes, even the failures.

The Bhagavad Gita sums up this tension beautifully.


“It is better to follow your own path, however imperfectly, than to follow someone else’s perfectly.”

Just like with cupcakes, life isn't about sticking to someone else's recipe for success—it's about finding your own unique flavour and owning it.

Rather imperfectly yours than perfectly someone else’s, right?

And speaking of finding your groove, let's talk rock 'n' roll.

Cole Schafer is typing now: 


U2 began as a cover band.

They'd learn poor renditions of other artist's songs, climb on stage and just bang away in front of an audience that had never heard the violent beauty of an electric guitar.

One day, they traveled sixty miles to the small Irish town of Mullingar where they played their covers. After the show, they were cornered by a local who said, "If we wanted to hear cover versions, there are plenty of bands around here who can play them just as badly."

After this confrontation, U2 decided to start writing and playing their own original material.

Copying other people's work is a great place to get started and an effective way to learn a craft

But, it's a piss poor means of leaving behind a legacy.


Copying others might be a good starting point, but if you wanna leave a lasting legacy, you gotta pave your own path.

Whether you're in the kitchen baking cupcakes or chasing your dreams in the real world, remember this. 

Stumbling and failing is all part of the journey.

Just like U2, who started with poor punk covers but found their own voice, let your authenticity shine through.

In the end, your imperfect path may just lead you to the most perfect version of yourself.

Because the best option in life is simply to be yourself.

As Oscar Wilde wisely says, everyone else is already taken anyway.

Time to be you.

Happy baking.



PS. Do you struggle to set yourself apart from your competitors? Does your tone of voice lack a little personality? Either way, get in touch and I’ll help you become remarkable. Or get more communication advice that doesn't suck here.

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