Curious about the juicy tale behind orange juice's rise to stardom?
Forget cavemen drama—I used to imagine some grumpy caveman invented it by hurling an orange at his mate who dodged it like a pro.
Picture the fruity explosion and the duo licking cave walls like it's a wild juice party.
But surprise, surprise.
Turns out, it was actually cooked up by an ad genius named Albert Lasker.
Now, rewind to the early 1900s, where Americans weren't munching on oranges like they do today.
So, what did Albert do?
He wasn't into the whole 'launch a new product every other Tuesday' thing.
He had a cooler move—revamping what you've already got.
Fast forward to Lasker's lightbulb moment.
Albert heard that the California Fruit Growers Exchange was chopping down orange trees left and right like there was no tomorrow.
People simply weren’t eating oranges.
So he showed them a zesty alternative—drinking the darn things.
He realized that the average glass of orange juice required 2-3 oranges.
Next move?
He flipped the script, rebranded the California Fruit Growers Exchange to the oh-so-enticing "Sunkist”, designed an orange juice extractor, and sold it for a dime, bundled up with a bunch of oranges.
And just like that, the “Drink an Orange” campaign was born.
This campaign was slick for a bunch of reasons.
First, it created a whole new category—Orange Juice.
Second, it formed a new morning habit we all love—chugging OJ with breakfast.
Lastly, it's a textbook example of giving an "old" product a fresh twist, sending sales into the stratosphere.
Lesson here?
There's always another way your customers can use your product.
If you're sharp like Albert, toss in a tiny investment, and watch your sales soar up to 400%.
Shake things up.
Who knows?
If you think outside the orange crate, you can watch your product become the talk of the breakfast table.
Now, that's a squeeze worth celebrating.
PS. PS. Do you struggle to set yourself apart from your competitors? Does your tone of voice lack a little personality? Either way, get in touch and I’ll help you become remarkable. Or get more communication advice that doesn't suck here.
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